Visit Net-a-porter.com and create a marketing plan for Net-a-porter.com that will play a role in growing the business. This plan should include:
1- One-to-one marketing
2- Viral marketing
3- Social marketing
a. Visit your Facebook page and examine the ads shown in the right margin. What is being advertised there and is it relevant to your online behavior?
b. Make a list of Ads appearing in your news Feed, are these ads targeted to you in terms of your interests and past purchases?
c. Go to Macys.com and like a product or add a product to a cart only. In the next 24 hrs. do you see marketing messages on FB related to the products you liked or picked?