Strategy Paper

 You are a Marketing Director for a beverage company, and the Executive Staff has asked you to analyze the market and submit presentation that includes the following:

  • Consumer demand for the Product
  • Factors that are important to the consumers
  • Analysis of the consumer’s motivation, adaptability, preferences, etc.
  • Decision making with regard to branding
  • Future trends and issues

A 3 -5 page paper will be created that addresses the strategy.  You may select the beverage company of your choice i.e. Coca Cola, Pepsi.Policy: You must use peer-reviewed articles to support your research, in APA Format.  No Wikipedia, BLOGS with ads from or, as they present a biased opinion. 

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